An Analysis on Apple and Samsung Rivalry on their Brand Reputation & I

Question: Describe about An Analysis on Apple and Samsung Rivalry on their Brand Reputation and Image in the Industry? Answer: Strengthening and Improving Initial Proposal The title of this research clarifies that the given research is based on analysing the rivalry between Apple and Samsung over the patent rights of their products. The initial proposal has indicated that these two corporate giants are fighting against each other over the patent rights whereby Apple Corporation claims that Samsung has copied various aspects of its iPhone in its galaxy range of mobile phone series. A critical analysis of the case of Apple vs Samsung indicates that these are the two multinational corporations that have achieved significant level of recognition and brand reputation in the industry as being the provided of most innovative and latest smart phones top its customers. This reputation as developed by these companies has actually been taken place over years, but the current analysis of performance between these companies indicate that they are fighting against each other over several issues (Mintz, 2014). There is stiff level of competition as prevalent across the industry, and the main focus of these smart phone providers is towards meeting out the needs and expectations of their customers for highly advanced smart phones. Amidst such competitive market situation, it has been analysed that these market players have not hesitated in adapting unfair means in order to promote themselves as better. A recent case analysis of Apple and Samsung indicates that Apple management has claimed that the company has done research for years in devising a smart phone that can revolutionise the industry, but its rivals such as Samsung has stolen many of its design and features and created a pirated product similar to that of the Apples created iPhone. This has created hatred debates between the management of these two companies whereby the Apples management have blamed Samsung for stealing its design and features. Contrary to this, there is no positive response being indicated by the management at Sam sung (Apple And Samsung Drop Patent Disputes Against Each Other Outside Of The U.S, 2014). This particular fight between these two companies has been highly massive and it has been regarded as a huge fight in the history of two such big giants in electronics industry. The most significant effect of this fight is mainly over their brand reputation and image in the industry because whatever the results of this fight, the impact would be faced by both these companies in terms of brand reputation loss and also the loss of significant amount of money over the litigations. This research report is aimed at analysing the viewpoints of common people with respect to their viewpoints on who they thinks to be right in this fight and what will be the impact on their decision making process from the results that would be achieved at the end of this fight. This implies that the researcher has focused towards analysing the impact of the fight between these two companies over patent rights with respect to the brand image of these companies and customer buying behaviour process. Brief Literature Review This section of analysis is now focused towards performing an analysis of the existing literature with respect to the fight that has taken place between Apple and Samsung over patent issues. The analysis of the literature is focused towards critically assessing the key important aspects in respect to the fight between Apple and Samsung over patent issues. According to an article on Apple vs Samsung dispute, it has been identified that the war started between Apple and Samsung over the patent issues in 2010 and it has continued till date. The war started in 2010 when Apple accused Samsung of copying the iPhone when they released Samsung Galaxy series of their phone. The claim as made by Apple indicates that Samsung has violated the patent rights and copied images and designs of its iPhone while making galaxy series of its phones. The patent war has been highly significant in the sense that its impact has been negative over the performance of companies in terms of their brand names and reputation. The article indicated that the war went till 2012 when Apple won their case against Samsung and the results indicate that Jury has decided that Samsung has copied the design and features of Apple iPhone. In relation to this, Apple was compensated in the form of billions in damages that such act of Samsung had over the performance and brand image of the company. The amount as indicated in this respect has been specific to $890 million after recalculation. This indicates that Samsung was found guilty over copying the features and design of Apple and for this illegal act, Apple was compensated adequately for the same. Although this litigation has been proved in favour of Apple, the question of its impact over the brand image and reputation is crucial. As a result, this research focuses especially towards analysing the impact of such patent case over the brand reputation and image of both these companies. An analysis of the existing literature indicates that brand reputation and image of the organisation are highly important and crucial to them in serving their customers in a positive manner. According to Anholt (2009) brand reputation and image are crucial to an organisation because these aspects are the major determining factor within its customers in making the selection of their products and service providers. As a result, it is essential that businesses should focus towards creating a positive development of their brand image by aiming at performing their business processes in ethical manner. This would ensure the ethical overall performance of their business activities with a view to achieving higher level of success in their performance. According to Knipp (2009), the company that loses its image in front of their customers usually finds it difficult to perform the management of its business in a positive manner. They witness a decline in their profitability performance mainly because of decline in the sales revenue. Thus, a brief analysis of the existing literature suggests that businesses are required to make it sure that they give adequate level of attention towards managing their brand reputation in the industry. This would ensure the positive attainment of improved performance by them. Research Question for the Identified Problem or Opportunity The research questions are crucial in the sense that they guide the researcher in performing the entire research in a positive manner. In respect to the given research on problems between Apple and Samsung case study, there are certain important research questions that are considered important and these are indicated as follows: What is the actual litigation between Apple and Samsung? What impact does the fight between these companies have over their brand image and reputation? Is it likely to affect the performance of any of these companies in terms of their sales or profitability? These research questions will be addressed from conducting this research in a positive way. Appropriate Research Methodologies and Techniques In performing this research in a positive manner, the researcher is required to make appropriate use of research methods and techniques in collecting appropriate data aimed at achieving research goals. This section of analysis now indicates the methodologies and techniques that will be utilised by the researcher in collecting relevant data in this research on analysing the case of Apple vs Samsung. The patent issues and the impact of such issues over their performance would be assessed in detail in this section of analysis. The research methodology considered appropriate based on the nature of this research is the application of survey technique in collecting data. The survey technique would be applied in collecting data from common people about their viewpoint with respect to their perception on Apples product and Samsungs products as a result of such patent issue that has been witnessed. The survey would be performed with questionnaire that would comprise of essential questions bas ed on customer attitude and preference towards Apple or Samsungs smart phones. In these ways, the application of primary methodology and the survey technique in particular would be considered as a part of analysis in this research. Description of the Research Process In performing the collection of data, the researcher will follow a specific process that would comprise of conducting survey with the common people. The most common aspect in performing the collection of data is the selection of target people or respondent, and in respect to the given research, the target sample that has been considered appropriate is mainly the common people because every one is aware of such huge companies such as Apple and Samsung and the fight that has been going on between these companies. As a result, the common or general people in particular are considered in performing surveys with them. The research process that has been considered is mainly to survey the respondents via applying closed ended questionnaire that would comprise of closed ended questions on customers perception with regard to accepting products and services of either of these companies as a result of such patent issues within them (Remenyi et al., 1998). In performing the collection of data, researcher would visit important common places such as Boradmeadows Shopping Centre where people come from across the globe. As a result, it would be easy to collect the viewpoints of people from different nations. Apart from this, other major places that would be considered in performing the survey include Campbellfield- Kamart, Coles and Office works. These common placed would be considered whereby the researcher would directly approach the customers, and they would be initially explained about the purpose of the research. This is followed by providing them the questionnaire and once they complete the entire questionnaire, these questionnaires would be taken back for analysis so that appropriate research conclusion can be reached. In these ways, the collection of data would be carried out in this research (Remenyi et al., 1998). Description of Data Collection and Analysis Methods The collection of data will be performed in this research in a specific manner by way of applying appropriate data collection methods. The data collection methods that would be applied by the researcher would the application of both the primary data collection methods and secondary data collection methods. The primary data mainly involves the collection of data by the researcher by way of interacting with the respondents directly whereas the secondary data involves the collection of data from secondary sources such as academic books, journals and online articles. This research will involve the application of both the primary data collection method and secondary data collection method. The primary data will be collected in the form of surveys that will be performed with the common people in order to analyse their viewpoints with regard to accepting smart phones offered by Apple and Samsung. The impact over their brand image and reputation will be analysed in particular. Apart from the collection of data by applying survey technique, the researcher has also considered the application of secondary data collection method with a view to collect relevant data in this research. The secondary data will be collected in the form of analysing academic journals, books and online articles on the case of Apple vs Samsung (Mujis, 2010). Apart from collecting data through the application of these primary and secondary data collection methods, an important area to be considered is mainly the analysis of the collected data. It is highly essential that appropriate analytical tool should be considered in order to analyse the data collected through applying different data collection methods. In this context, the data analytical method that will be utilised in analysing the collected data is the application of diagrams and charts. The viewpoints as shared by the respondents will be analysed in detail through the application of diagrams and charts as they would clearly represent the findings as shared by the respondents. In these ways, the collection and analysis of data would be performed in this research in order to accomplish the main aim and objectives of this research in a positive manner (Remenyi et al., 1998). Description of Expected Research Outcomes This research is carried out in order to analyse the rivalry between Apple and Samsung, and the performance of entire research would result into the identification of significant level of findings from the research. As the research is focused towards analysing the case of Apple and Samsung, the research findings would also be related to the issue as persistent in respect to both these companies. The patent issue that has been noted in respect to these companies would be analysed in detail in this research, and based on the analysis, findings would be accomplished with respect to what led to the issues evolved in respect to these companies. Apart from this, the research findings would also indicate about the impact that such issues in respect to Apple and Samsung over the brand image and reputation of both these companies. The ways in which the reputation that has been built by these companies over the years and the adverse impact that such patent issues has over the branding and imag e performance of these companies would be identified from performing this research. The research finding would help in the identification of perception regarding the brand image and reputation within common people with regard to Samsung and Apple. This would thereby help in a better way in respect to the ways in which performance of Apple and Samsung would get affected as a result (Newman and Benz, 1998). Gantt Chart The accomplishment of major parts of this research would be ensured in the below indicated time frame: Gantt Chart Task Categories Start End Duration Feb March April May June July Aug Sept Oct Nov Dec Literature Review 20-2-2015 20-5-2015 90 days Data Collection and Data Analysis 1/6/2015 30-7-2015 60 days Final Business Research 1/8/2015 30-9-2015 60 days A Complete Ethics List Ethical values are highly crucial from the point of view of performing the collection of data. The researcher in the context of given research would pay higher level of attention with regard to achieving higher ethical values in the data collection process. This will be ensured by making it sure that the anonymity and confidentiality of respondents are adequately observed by the researcher in the data collection process. Apart from this, there are important ethical values that will be observed from the ethical checklist as indicated below: 1) Will the human subjects be informed of the nature of their involvement in the collection of data and of features of the research that reasonably might be expected to influence willingness to participate? Yes No 2) Will the human subjects be told that they can discontinue their participation at any time? Yes No 3) Will the human subjects in your study be aware that they are the targets of research? Yes No 4) If the subjects are underage, will their guardians be asked to sign the consent form? Yes No N/A 5) Is the confidentiality of the human subjects identity positively ensured? Yes No 6) In cases where there is a possibility that the human subject's identity can be deduced by someone other than the researcher, is the subject's right to withdraw his/her data respected? Yes No 7) Will the researcher fulfil all the promises made to the human subjects including providing the summary of the findings upon request? Yes No 8) Will all necessary measures be taken to protect the physical safety of the human subjects from dangers such as faulty electrical equipment, poor grounding, lack of oxygen, falls, traffic industrial accidents, possibility of hearing or vision loss etc.? Yes No 9) Will the human subject be debriefed (told the true nature of the study) after the data has been collected? Yes No 10) In cases in which the human subject is dissatisfied or a complaint about the researcher or procedure, will the researcher explain to the human subject that he or she may express this complaint to the Subject Coordinator? Yes No 11) Does the study involve concealment from and/or deception of the human subject? Yes No 12) Will deception be used in order to obtain agreement to participate? Yes No 13) Will the study involve human subjects who are legally or otherwise not in a position to give their valid consent to participate such as children, prison inmates, mental patients? Yes No 14) Will information on your human subjects be obtained from third parties? Yes No 15) Will any coercion be exerted upon subjects to participate? Yes No 16) Will the study involve physical stress to the human subjects such as might result from heat, noise, electric shock, pain, sleep loss, deprivation of food and drink, drugs, alcohol? Yes No 17) Will the study cause any mental discomfort to the human subjects such as fear, anxiety, loss of self-esteem, shame, guilt, embarrassment etc.? Yes No 18) Could publication of the research results possibly interfere with strict confidentiality? Yes No 19) Could publication of the research results possibly harm the human subject - either directly or through identification with his/her membership group? Yes No 20) Are there other aspects of the study that may interfere with the protection of the well-being of the human subjects? Yes No References Anholt, S. (2009), Places: Identity, Image and Reputation, Palgrave Macmillan. Apple And Samsung Drop Patent Disputes Against Each Other Outside Of The U.S, (2014) [Online]. Available at: https://www.forbes.com/sites/amitchowdhry/2014/08/06/apple-and-samsung-drop-patent-disputes-against-each-other-outside-of-the-u-s/ [Accessed: 09 February 2015]. Knipp, V.A. (2009), Trust the Brand - Corporate Reputation Management in Private Banking, Diplomica Verlag. Mintz, H. (2014). Apple v. Samsung: Patent war reaches key appeals court [Online]. Available at: https://phys.org/news/2014-11-apple-samsung-patent-war-key.html [Accessed: 09 February 2015]. Mujis, D. (2010), Doing Quantitative Research in Education with SPSS, (2nd ed.), SAGE Publications Ltd. Newman, I. and Benz, C.R. (1998), Qualitative-quantitative research methodology: exploring the interactive continuum, SIU Press. Remenyi, D. et al., (1998), Doing Research in Business and Management, London: Sage.

Endometrial Cance free essay sample

This cancer mainly has the supported information of how it happens, where it happens in the body, how can it be treated, and who to turn to when one needs help. Endometrial cancer is found in the endometrium, which is the lining of the uterus. The endometrium is found in a woman’s pelvic area and is where a fetus grows until birth. Endometrial cancer occurs when cells of the endometrium begin to grow and multiply without the control mechanisms that normally limit their growth. As the cells grow, they form a tumor. (Endometrial Cancer PubMed Health. , 2012) The exact cause of endometrial cancer is unknown, but there are many risk factors that lead to what causes it to grow rapidly, killing off thousands of women each year. Endometrial cancer is usually found in women in between the ages of 50 and 60. Women, who are obese, fifty pounds over their ideal weight, are ten times greater at risk than women that are not obese. Body fat produces estrogen and the higher level of estrogen are believed to increase the risk of cancer. This is believed because women with excess fat have higher levels of estrogen. Women that have not been pregnant are at three times higher risk. Women who have their periods before the age of twelve are at an increased risk because early puberty increases the number of years that the endometrium is exposed to higher levels of estrogens. (Endometrial Cancer PubMed Health. , 2012). A woman who goes through menopause after the age of fifty-two, which is called late menopause, actually increases the number of years that the endometrium is exposed to estrogen. To all cancers there are symptoms that may be long term or short term. In endometrial cancer, the most common symptoms are abnormal bleeding from the vagina. (Cervical Cancer, 2013). Abnormal bleeding happens during menopause, which makes it harder to determine if something is wrong. During menopause, the menstrual period should become shorter, and the frequency should become farther apart. If there were to be any uncommon bleeding, it should be reported to a physician. Pelvic pain, swelling or lumps in the pelvic area, and weight loss are symptoms that are less common and would indicate advanced cancer. The staging system that is used for endometrial cancer was developed by the international Federation of Gynecology and Obstetrics. Staging is used to classify the cancer based on how extent the disease is. In endometrial cancer, staging is mostly based on how far the main tumor has spread. There are four stages as follows: Stage I: The tumor is limited to the upper part of the uterus and has not spread to the surrounding lymph nodes or other organs. Stage IA: Tumor limited to the endometrium or less than one half of the myometrium. Stage IB: Invasion equal to or more than one half the myometrium (middle layer of the uterine wall) Stage II: Invasion of the cervical stroma but does not extend beyond the uterus (strong supportive connective tissues of the cervix) Stage IIIA: Invasion of the serosa (outermost layer of the myometrium) and/or the adnexa (the ovaries or fallopian tubes) Stage IIIB: Invasion of the vagina and/or parametrical involvement Stage IIIC1: Cancer has spread to the pelvic lymph nodes but not to distant organs Stage IIIC2: Cancer has spread to the par aortic lymph nodes with or without positive pelvic lymph nodes but not too distant organs Stage IV: The cancer has spread to the inside of the bladder or the rectum and/or to the inguinal lymph nodes and/or to the bones or distant organs outside the pelvis, such as the lungs. Stage IVA: Tumor invasion of the bladder, the bowel mucosa, or both Stage IVB: Metastasis to distant organs, including intra-abdominal metastasis, and/or inguinal lymph nodes (Endometrial Cancer PubMed Health. , 2012). There are treatments for endometrial cancer, but it depends on the stage of the cancer. There is an initial surgery that has to be done, which involves removing the entire uterus and cervix, fallopian tubes, and ovaries. After this surgery is done staging is determined. After the staging is determined, only then will there be a treatment by a physician. Surgery is the main form of treatment for endometrial cancer, but there are other options. There is radiation therapy, but this is used for stages two, three, and four. It is given to kill any cancer cells remaining in the body. Chemotherapy is another option and drugs are used to kill cancer cells. The advantage of this option is that the chemicals can attack cancer cells anywhere in the body. The disadvantage of this option is that the side effects include nausea, hair loss, fatigue, anemia, infections, and damage to organs like the kidneys. This therapy is mainly used for advanced endometrial cancer. (Endometrial Cancer PubMed Health. , 2012). The last option would be hormone therapy, which uses hormones to fight cancer cells. This is only used in advanced and metastatic endometrial cancer. If endometrial cancer is determined, there should be foods in the individual’s diet to avoid. Many w omen with this condition can improve their symptoms by just controlling their diet. When this diet is created, the main goal is to eliminate foods that increase stimulated estrogen, prostaglandins. There are ten foods to avoid following an endometriosis diet. The first food to avoid is sugar. Sugar can produce an acidic environment within the body, which produces more pain of endometriosis. Wheat should be avoided because it contains phytic acid, which aggravates symptoms. Soy products contain phytic acid and irritate the digestive system and reduce mineral absorption. Caffeine increase estrogen levels and estrogen triggers endometriosis flare ups. When you consume more than two cups of coffee a day, estrogen levels are caused to rise. Alcohol should be avoided because vitamin B from the liver is being destroyed. The liver is needed to clear out the excess estrogen to control the cancer. Dairy products, mostly milk and cheese, should be avoided because they aggravate the symptoms also. Red meat contains growth hormones that include estrogen, so this should also be avoided. Saturated fats and oils are high in fatty acids that stimulate production of hormone levels. Foods like butter, margarine, lard, organ meats, and fried foods are high in saturated fats and oils. Another group of food that should be avoided is refined carbohydrates. This includes white bread, pasta, flour, pastry, cakes, etc. These should be avoided because most of their natural nutrients are removed, which leads to increase endometriosis symptoms. The last groups of food that should be avoided are additives and preservatives. This includes processed, frozen, and pre-packaged foods. (Nutrition Facts, 2012) There are not many alternatives for this type of cancer. This is said because there is strictly surgery that has to be done before anything else can happen. This surgery then leads to the treatment for the individual that has the cancer. (Endometrial Cancer PubMed Health. , 2012) In every cancer, you have a statically breakdown of how many people have survived or died from a certain type of cancer. My statically breakdown is involved mostly with women, because no man can get the cancer. Endometrial cancer is usually diagnosed at an early stage. â€Å"The one year survival rate is about 92%. The five year survival rate for this cancer that has not spread is 95%. If the cancer has spread to distant organs, the five year survival rate drops to 23%. Survival rates for African American women are 10% lower than that of white females for every stage† (ncbi. nlm. nih. gov). In conclusion, most women who have endometrial cancer are cured. There are many women who die from the emotional part of obtaining the cancer. Many women would feel anxious and depressed. There are many support and counseling groups that are concerned with the individual’s feelings. Friends and family members should be very supportive and the individual that has obtained the cancer should not be hesitant to bring the topic up to close friends or family. It is amazing how many people are helped through their cancer by just talking out the worries or concerns they may have. My opinion about endometrial cancer is that it should not be taken as a joke. This is something serious that affects 200,000 women each year from their day to day life. I never knew this cancer existed until I conducted research for an original cancer. This cancer is something that will affect many people in the future if prevention actions are not taken. References Endometrial Cancer PubMed Health. Web. 07 Jan. 2012. lt;http://www. ncbi. nlm. nih. gov/pubmedhealth/pmh0001908/gt;. Endometrial Cancer Staging EMedicineHealth: Symptoms, Prognosis, Treatment and Risk Factors by. Endometrial Cancer. Web. 07 Jan. 2012. lt;http://www. emedicinehealth. com/endometrial_cancer/article_em. htmgt;. Endometrial Cancer Treatment after Surgery. UpToDate Inc. Web. 07 Jan. 2012. lt;http://www. uptodate. com/contents/patient-information-endometrial-cancer-treatment-after-surgerygt;. Endometriosis Diet Foods to Avoid | Relieve Endometriosis. Endometriosis Explained | Relieve Endometriosis. Web. 07 Jan. 2012. lt;http://relieveendometriosis. com/foods-to-avoid-on-an-endometriosis-diet/gt;. amp;middot;, Media Flow. Endometriosis. Alternative Surgery. Web. 07 Jan. 2012. lt;http://www. alternativesurgery. com/education/endometriosis/gt;. â€Å"Self Nutrition Data† Know what you eat. Web. 21 March. 2012. lt;http://nutritiondata. self. com/gt;

Sample of Essay in Funeral Service As a Career

Sample of Essay in Funeral Service As a CareerThe sample of the essay in funeral service as a career, whether a graduate school project or something you did for fun, is more than just a guide to help you through the assignments. It is a good idea to have a sample of the essay as a career to help you evaluate your own writing and future career path.Most people, especially those who are first year students, will never get all the way through a sample essay in funeral service as a career, so they may not realize just how important a sample is to any school project. It might seem like a one-sentence summary of the project. However, if you want to write a sample, it's better to prepare for one that is much longer than you can get through at one time.When you do a sample essay in funeral service as a career, you should write about the topic to which you have assigned the essay. At the end of the assignment, you should give a feedback or recommendation for the student who completed the proj ect. Your advice for the student is an essential part of evaluating the student's performance and recommending them for a promotion.It's important to remember that in some cases, there might be great value in writing about your job before you get into it. You might want to write about the values that come with a career before you get started and how the values are important to you. You might want to write about the advantages of working for a major corporation before you get started.The great benefit of doing a sample essay in funeral service as a career is that you are writing to a wider audience and have more chances to be read by a wider range of people. The public can't read every piece of work submitted in a senior seminar, so you may want to consider doing a sample essay to show more of your capability.If you are applying for a job, a sample of the essay in funeral service as a career can help you give your application a more professional look. It can also help you improve the way you present yourself in your resume or cover letter.Remember that writing an essay in funeral service as a career is not as easy as it sounds. However, doing a sample makes it much easier to take all the necessary steps to ensure that your essay is successful and that you will make the best career choice for yourself.

Free Essays on The Talented Mr. Ripley

The Talented Mr. Ripley By: Patricia Highsmith Copyright  © 1955 Setting: The Talented Mr. Ripley takes place somewhere in the mid 1950s to the early 1960s. The year is never said in the book. When letters are written the people only use â€Å"19- †. The book is mainly set in and around Italy, but some parts of it are set in the United States. A lot of traveling and moving is done, so lots of cities are home to the main character, Tom, during the duration of the book However, Mongibello and Rome are two cities that he seems to stay in for a while. Major Character Descriptions: Tom Ripley is a twenty-five year old American sent to Italy by Herbert Greenleaf to bring his son, Dickie, home. But, unbeknownst to Mr.Greenleaf, Tom is a master of forgery. Shy, but easily angered, Tom befriends Dickie and stays with him in Italy. Everything goes along well until Dickie starts to push Tom out of his life. Tom ends up killing Dickie, and pretends to be him. To keep his secret Tom has to kill one of Dickie’s friends, and later reclaim his own life. Dickie Greenleaf a young twenty-five year old American who lives in Mongibello, Italy. His parents send Tom Ripley to bring him home. Dickie takes an almost immediate liking to Tom, and they become good friends. They start doing many things together until it’s just too much. Dickie starts spending more of his time with his girl friend Marge, and Tom doesn’t like that. Dickie becomes bored with Tom, so one day Tom becomes enraged by this and decides to kill Dickie. As the only other American in Mongibello, Marge Sherwood is a good friend with Dickie. She doesn’t like Tom as much as Dickie. She believes he is a fraud who is after Dickie’s money and love. These opinions arose from feeling abandoned by Dickie when Tom came to town. Tom hates her because of this, and they begin fighting for Dickie’s love. When Tom poses as Dickie he makes as if he wins. This Dickie moves away ... Free Essays on The Talented Mr. Ripley Free Essays on The Talented Mr. Ripley The Talented Mr. Ripley By: Patricia Highsmith Copyright  © 1955 Setting: The Talented Mr. Ripley takes place somewhere in the mid 1950s to the early 1960s. The year is never said in the book. When letters are written the people only use â€Å"19- †. The book is mainly set in and around Italy, but some parts of it are set in the United States. A lot of traveling and moving is done, so lots of cities are home to the main character, Tom, during the duration of the book However, Mongibello and Rome are two cities that he seems to stay in for a while. Major Character Descriptions: Tom Ripley is a twenty-five year old American sent to Italy by Herbert Greenleaf to bring his son, Dickie, home. But, unbeknownst to Mr.Greenleaf, Tom is a master of forgery. Shy, but easily angered, Tom befriends Dickie and stays with him in Italy. Everything goes along well until Dickie starts to push Tom out of his life. Tom ends up killing Dickie, and pretends to be him. To keep his secret Tom has to kill one of Dickie’s friends, and later reclaim his own life. Dickie Greenleaf a young twenty-five year old American who lives in Mongibello, Italy. His parents send Tom Ripley to bring him home. Dickie takes an almost immediate liking to Tom, and they become good friends. They start doing many things together until it’s just too much. Dickie starts spending more of his time with his girl friend Marge, and Tom doesn’t like that. Dickie becomes bored with Tom, so one day Tom becomes enraged by this and decides to kill Dickie. As the only other American in Mongibello, Marge Sherwood is a good friend with Dickie. She doesn’t like Tom as much as Dickie. She believes he is a fraud who is after Dickie’s money and love. These opinions arose from feeling abandoned by Dickie when Tom came to town. Tom hates her because of this, and they begin fighting for Dickie’s love. When Tom poses as Dickie he makes as if he wins. This Dickie moves away ...

Round vs. Around

Round vs. Around Round vs. Around Round vs. Around By Maeve Maddox One of the differences between American and British English is the usage of the words round and around. Americans use around in contexts in which most British speakers prefer round. The word round has five grammatical functions: noun, verb, adjective, adverb, and preposition. The fighter was able to go another round. (noun) We watched as the runner rounded first base. (verb) Do you want a round plate or a square one? (adjective) The bridge was out, so we had to go round. (adverb) The tiger ran round the tree. (preposition) Round came into the language as a noun meaning â€Å"a circular object.† At various times, the â€Å"circular object† was a racecourse, a ring, and a coin. In a text from 1325, round is the word used for a diadem encircling the head of a man in a painting. Chaucer used round in the sense of a globe. In Macbeth, Shakespeare used round as a word for a sovereign’s crown. Around was formed from the noun round by adding the prefix a-, a variation of the prefix on-, creating an adverb that meant â€Å"in a circle.† In some contexts, British speakers use round and around interchangeably; for example, either â€Å"He put his arm round her,† or â€Å"He put his arm around her.† Otherwise, according to a note in the British English section of Oxford Dictionaries, there’s a general preference among British speakers to use round for â€Å"definite, specific movement,† and around in contexts that are less definite. For example, She turned round. A bus came round the corner. She wandered around for ages. The computer cost around  £3,000. According to a rumor circulating around the track, he’s using steroids. American usage sometimes reflects British usage by using round, but around is more common. Although the Oxford note says that in most contexts, â€Å"round is generally regarded as informal or non-standard,† I haven’t found anything in Merriam-Webster or the Chicago Manual of Style to indicate that using round the way the British do is â€Å"non-standard† in American usage. It may be old-fashioned, but it is not unknown in American writing: By the rude bridge that arched the flood, Their flag to April’s breeze unfurled, Here once the embattled farmers stood And fired the shot heard round the world. Ralph Waldo Emerson, â€Å"Concord Hymn,† 1837 I should like if my sisters are well and all the people round the neighborhood. letter from Peter Van Wagener (son of Sojourner Truth), March 22, 1841 The usage is still seen in emails and web comments by American speakers: We live downtown and I take them round the neighborhood, A mother talking about taking children trick or treating in Sacramento, California. One of the latest scams going round is that someone will stop you and ask if you are interested in perfume, email debunked on Snopes.com/. The strange form ‘round crops up in both British and American contexts, but as round is not a shortening of around, and as there’s no law against the American use of round to mean around, the apostrophe makes no sense in either dialect. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:75 Contronyms (Words with Contradictory Meanings)Using the Active Voice to Strengthen Your WritingPreposition Mistakes #3: Two Idioms

America and It's Independent State Essay Example | Topics and Well Written Essays - 3250 words

America and It's Independent State - Essay Example This essay stresses that once considered for centuries to be a precious commodity, freedom and liberty were now within the grasp of those who wished to seek it for themselves and for generations to come. To have leaders that would serve those who relied upon them in such a manner that it would break away from centuries of oppression by one ruler over many whom they were supposed to be ruling. Giving way to the idea of a republic rather than a kingdom. A republic that would be united not just around one solitary ruler whose power was seen as tyrannical and totalitarian, but rather form a commanding force that would unite all of the citizenry together behind their ruling power so that they may, for the first time in history, be one people joined together under one nation. This paper makes a conclusion that a chance to live in a liberated manner that would garner them the chance to be in a free, democratic republic that would give the chance to have legal decisions for the republic made by a representing body that was chosen, in the end, â€Å"by the people & for the people.† Ultimately, what the American Independence Day meas in the end is the understanding of the importance of living in a free existence for the common good and the realization that in order to achieve such a free existence to have liberty and representation that is independent, the framers were correct in asserting that American did in fact have to declare as such.

G-Star Visual Merchandising Store Directive Essay

G-Star Visual Merchandising Store Directive - Essay Example Geographic Segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Designers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Trends and Fashion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 Visual Merchandising...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 Executive Summary Christmas season is considered to be the busiest season in terms of shopping. Bardot Retail Store of garments and clothing has planned to launch a new range of designer collection under the brand name of G-Star especially for Christmas season. This collection encompasses products such as apparels, accessories, shoes and other related items for men, women and children. The launch is being commenced particularly for the season of Christmas and will be off in other seasons. By doing the cost-benefit analysis, it is expected that like all previous subdivisions and clothing lines of Bardot, G-star will also prove to be a successful retail business in the fashion industry. It is catering not only current market but is also pre-planned of tapping into the future generation’s choice. ... The store will serve both adults and young. Fresh and new collection prepared and organized by renowned designers will be exhibited. G-star is pursuing for established clothing line business, striving to give tough competition to other retail clothing stores. In addition to local consumers, tourists will also be benefited by the wide variety of garments offered by G-star. Urban clothing line has always been of great interest to consumers and they never hesitate in buying and trying new style of clothes. Target Market Target Market for G-star Apparel brand is selected on the basis of demographic, psychographic, behavioral and geographic features. Normally, in the season of Christmas there comes no major classification of target market as Christmas is an equal opportunity to celebrate for everyone especially in European countries. Further description of target market is given in the subsequent paragraphs i. Demographic Segmentation Demographics cover the variables such as income, gende r, age group, occupation etc. G-star is mainly focusing people who come from an average income group. Individuals who can afford to spend 20% of their income on clothing, accessorizing and personal care are selected as the primary target market. Both the gender, male and female will be part of selected target market. Age groupings that are mainly focused consist of age bracket of 15 to 40 years in order to cater the maximum number of customers. However, special segment of kids’ garments will also be available under this brand. Demographics also cover the type of occupation of the potential customers. This section is covered under the head of income level. ii. Psychographic Segmentation Psychographic segmentation is based upon the psychological aspects